Every journalist is under pressure to produce a fast stream of content, putting a lot of pressure on writers to source relevant and usable content. Contrary to common belief, it isn’t just about having a good relationship: content is all that matters.
Our team of content writers understands how the media works and thinks, how best to present the content they need and when. As a result, our clients receive regular and high-quality coverage in trade, local, national and international news media. We also provide spokespeople with a detailed media training, giving them confidence in getting their message delivered.
Media coverage is important because it is a neutral party endorsement: your messages and actions are credibly endorsed by the publication that prints your information and the journalists who write the story. That makes it much more authentic and powerful than any advertising.
It is essential that the messages projected through the media are reflected across other channels – social media, direct marketing, advertising and so on – to derive real value. The sum of the whole is always greater than the value of the individual elements. That is why we always make sure your message is delivered across all channels.