Our media training services span basic prep before every interview to full-scale, in-person workshops centered around your corporate needs.
Some of the training we provide includes:
- Message Refinement – We help you identify & define your company’s most important messages, simplifying even the most complex concepts into coherent and understandable points. Coming up with final messages that are authoritative, well-supported and distinct from your competitors.
- Consistency Audit – We take steps to ensure that all your spokespeople are delivering exactly the same messages to the public. Before interviews and meetings we prepare Q&A documents that provide recommended answers to questions you are likely to receive, as well as suggested talking points specific to your meetings and the necessary background on your interviewer.
- Customized Training – For those who are new to public relations, we provide training on introductory skills that prove invaluable in mastering new spokesperson responsibilities – covering everything from news value to the different types of interviews and stories. For more seasoned, savvy executives, we hone and polish presentation delivery skills vital to effective communication including body language, tone and speaking in soundbites.
- Role Play and Preparation – Our mock interview sessions simulate the types of interviews, television appearances and press conferences you’re likely to encounter as a spokesperson. We then provide you with feedback that allows you to improve your performance.
- Materials Assistance – We can assist with creating your presentation or writing a speech. Our staff of writers and graphic designers are highly skilled at ensuring we meet your communication objectives with compelling content that will resonate with your target audiences.