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New Auriga Complex on the Main Boulevard, Gulberg in Lahore caught heavy fire, which houses the
head office of Wateen Telecom, resulting in fatal destruction of their head office infrastructure, call
centre, network hub and the building. The tragedy caused an estimated loss of Rs. 2 billion to the
company. This was a nightmare for the telecom company, thus we needed to move very carefully.
We ensured that a press release be circulated the same day to curb the rumors against Wateen about
negligence. After laying down the groundwork we carried forward an assault of positive news, assuring
their customers that there will be no loss in quality of service due to the tragedy through
Interviews of the CEO and press statements.