Services

Media Training

Our media training services span basic prep before every interview to full-scale, in-person workshops centered around your corporate needs. Some of the training we provide includes: Message Refinement – We help you identify & define your company’s most important messages, simplifying even the most complex concepts into coherent and understandable points. Coming up with final […]
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Market Analysis & Media Monitoring

Our comprehensive media monitoring service augments human insight with advanced technology to provide you with curated coverage from print, broadcast, social media and online sources to ensure you see all the coverage most relevant to you, your organization, and your public relations goals. With our ever-growing source list and flexible media monitoring packages, we work […]
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Brand Strategy & Development

When it comes to brand identity, we don’t just skim the surface that just looks at aspects such as a logo. Instead we take a deep dive into discovering the thoughts, ideas, values, and people that make a business unique, and transform those facts into an engaging story.  By creating compelling content, engaged communities, original […]
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Investor Relations & Internal Communications

We work with companies to develop their investor relations strategies, present their equity stories in the most effective manner, manage market expectations, keep an eye on message adoption among the investor community and correct misconceptions or inaccuracies swiftly. We can work as an extension of in-house investor relations teams as well providing an outsourced investor […]
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Thought Leadership

In a world full of different voices, true thought leadership can be a very effective strategy to break through the noise. Thought leadership is not just about giving lectures or key notes.  To be truly remarkable, a thought leader shares interesting thoughts and ideas that fuel debate and create shifts across their sector. We help […]
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Crisis & Issues Management

We help organizations manage, and communicate around crises – to protect their people, assets and reputation. Crisis Preparedness – Ensure your organization is prepared for a crisis, with the right plans, processes, and tools in place. Training & Crisis Exercises – Facing a crisis is daunting – ensure your people know what they will face, […]
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Media Relations

Every journalist is under pressure to produce a fast stream of content, putting a lot of pressure on writers to source relevant and usable content. Contrary to common belief, it isn’t just about having a good relationship: content is all that matters. Our team of content writers understands how the media works and thinks, how […]
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Content Marketing Strategy

We develop stories that humanize your business, create relatable context for your business, capture the problems you solve, and develop the intangible branding and messaging that reveals true value. We take facts, jargon, figures, and product information of a business and convert them into relevant, meaningful stories that speak to audiences’ lives and the challenges […]
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pia
13 Nov 19

Case Study PIA

We give the best Services PIA baggage delay A video on baggage delay at Islamabad’s new airport went viral on social media, which positioned Pakistan International Airlines (PIA) in a crisis situation. To tackle this issue, a countering statement was prepared by Latitude. After PIA’s approval the statement wasrolled out to all leading English and […]
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13 Nov 19

Case Study Tetra Pak

We give the best Services Best in class example of a CSR programme implemented in Pakistan Tetra Pak Pakistan’s Dairy Hub Program concentrates on breed, feed, animal diseases, knowledge and management skills of farmers (capacity building). Poorly managed breeding practices, improper/inadequate feeding, lack of veterinary care and nonexistent record keeping require a quantum change at […]
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