We develop stories that humanize your business, create relatable context for your business, capture the problems you solve, and develop the intangible branding and messaging that reveals true value. We take facts, jargon, figures, and product information of a business and convert them into relevant, meaningful stories that speak to audiences’ lives and the challenges they face.
Latitude is your publisher. Editor. Producer. Writer. We create the strategy, set the calendar, and produce the content you need.
Capabilities
- Website Copy – We’ve mastered the art of capturing and holding visitor attention with website copy that speaks to their interests and needs. Along the way we share your business story and the benefits of your products and services.
- Thought Leadership & Bylines – You’re the expert in your industry. We’re the experts in turning your thought leadership into articles that get picked up and published by the print and online outlets you want to be in—and that your target audience is reading. Our work for clients has been published in a wide variety of international outlets including Forbes Middle East, Finextra, Gulf News, Khaleej Times, and PYMNTS along with local outlets including Dawn, Business Recorder, Profit, The News, and Tribune.
- Editorial Planning & Calendar – For a steady stream of inbound attention and leads, it helps to be creating a steady stream of content. We work with your team to create an editorial strategy that’s based on business news and goals; then we create a clear plan for delivering content on a strategic timeline.
- eBooks – Fun, friendly, readable and accessible, eBooks are the relaxed sibling of the more formal white paper. We conceive, write and design downloadable ebooks that help clients showcase their valuable expertise, educate audiences—and generate inbound leads.
- White Papers – Sometimes a serious topic demands a serious format. We package client data and insights into downloadable white papers that educate and inform.
- Infographics – You’re collecting lots of data. There’s a lot of data out in the world. We like to use them separately—or bring them together—to tell a data-driven story that helps communicate the value of your business or a specific product.
- eNewsletters & Branded Emails – From a one-off branded email or monthly newsletter to a robust email marketing program, we work with clients to connect with their growing customer database.
- Print Sales & Marketing Collateral – We work with clients to create everything from sales enablement tools to product catalogs and other direct marketing mailings.
- Social Media Strategy & Training – We identify the social media channels you need to be using to connect with your audience, define the voice and content type and style for social media posts, and identify and train internal team members in daily account management and audience engagement.